What is the Beautifect Box?
Your 21st century dressing table. We’ve combined our patent-pending lighting technology which perfectly simulates daylight with a smart storage vanity case and a distortion-free glass mirror, giving you the freedom to sit back and do your makeup comfortably at home or away.
As we celebrate Woman's Day we're delighted to introduce Tara Lalvani the founder of Beautifect.
We were inspired not only by the concept of this wonderful product but also by how much Tara's journey resonates with many aspiring entrepreneurs and woman in business.
It's never an easy process conceptualizing a product range and bringing a new brand to market. Tara shares with us, in our quick-fire Q&A, how she takes it all in her stride while managing to deal with the respective challenges yet remain ever positive and super motivated.
Over to you Tara...
What or when was your “ah ha” moment that led you to start your business?
I was never looking for a business, I had 2 small children and was a dental surgeon so definitely had my hands full. I was looking for a product that would mean I wouldn’t have to struggle to get good lighting or be tied down whilst doing my makeup. When I couldn’t find what I was searching for I just knew I had to create it, not only would it help me but it would help so many others.
How do you motivate yourself when you’re having a bad day?
I always like to focus on the positive, although sometimes that’s easier said than done when you're having a bad day! One piece of advice I had early on from my husband was that part of running a business is about putting out fires every day, now I keep my fire extinguisher refilled and ready for every morning!
How do you celebrate a win or a successful pitch / sale / contract / tender etc?
Pre-lockdown I would have celebrated with a family dinner out or some drinks with my friends, but lockdown had other plans for us! There is always a new goal to strive to achieve so staying focused is important – it’s good to take a step back to acknowledge small wins, but as a new business, I can’t get distracted. I always know there’s more to do, so I’ve got to keep going.
Talk us through your morning routine?
Like so many other mums, I’ve been juggling home-schooling and working full time! Mornings for me are an early wake up and I try not to look at my phone until I’m sat at my desk as I want to make sure my children are dressed, ready and logged in for school. My Beautifect Box is at my desk so I can do my makeup whilst I’m setting up for the day. It makes my mornings so much easier and it means I can multi task and feel more ready for the day ahead.
Coffee … Decaf or full on
I used to love coffee, but had to give it up as I started getting headaches due to the caffeine – definitely not fun when trying to run a business! These days I rely on decaf, but I’ll occasionally have a cheeky sip of my husband’s coffee – don’t tell him!
Cocktails or Champagne or AF?
I enjoy an occasional gin especially with grapefruit and soda – so if you can find me a delicious unique gin cocktail, I’ll be first in line to try for belated celebratory drinks with my friends when lockdown is over.
Best book / podcast recommendation for aspiring women entrepreneurs?
A book I really recommend is “Unlimited Power” by Tony Robbins, I feel like this is a book that would benefit anyone who reads it, as we all have professional and personal goals to achieve and strive towards.
Where do you see your brand / business in the next 2 years? – new markets, new products, new locations etc?
Beautifect launched 5 months ago, we’ve already achieved so much (our first retailer was Harrods which was very exciting) but I know there is still so much to do. I’m really committed to international growth, particularly in Europe, UAE and the US. Beautifect’s goal is to give you the best tools to perfect your beauty, so we have no plans to stop at our Beautifect Box, Vanity Case & Tote Bag. There are exciting products in development that we are currently testing, so watch this space!
What would be the single best piece of advice you would give your younger self?
Don’t be scared of what you don’t know. I used to always shy away from doing things in areas I didn’t have experience in and setting up and running a business was not something I had done before. Now I realise that when it comes to business, that’s not the case. You don’t need to know it all before you start, it’s a learning curve and you’ll learn as you go. The most important thing is to have faith in yourself and go for it. Remember whether you think you can or you can’t – you’re right.
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