The "New" drink taking over the UK!

Updated: Sep 29, 2020

So by now you MUST have heard about Hard Seltzers?

If not - a hard seltzer is:

“hard = alcohol, and

seltzer = carbonated water”.

Alcoholic sparkling flavoured water. Sounds amazing, right? So, White Claw has now come over to the UK after taking over America for the last year or so. However, the Brits have not let us down and there are plenty of UK based companies creating their own. Here's The Lifestyle Guides top picks from the five that we tested!

Coming in at no.1 is Served Drinks

Created by two brothers, Dean and Ryan, Served Drinks aimed to create an alcoholic drink option with complete transparency when it came to their ingredients. Sourcing natural ingredients such as wonky fruit from the heart of Scotland's Strathmere Valley (LOVE) and British spring water from rural Staffordshire, this refreshing drink really hits the spot. At 4% ABV, this fabulous drink contains just 57 calories, zero sugar and is made with the finest plant-based ingredients, all while being gluten free.

Our taste testers have had the pleasure of sampling both the Served Raspberry and the Lime flavours... here's what they had to say...

"Uniquely different" and "Really refreshing" and "Smells delicious" and "Another one please!"

Perfect for drinking straight from the can or dressing up with lots of ice and fruit, try for yourself! #PureInEverySense

Served has also been generous enough to collaborate with us in order to provide us (and you) with a discount code for their drinks and free shipping too! Just enter code LIFESTYLE20 for an amazing 20% off.

57 calories per 330ml serving and 4% alc./vol.

Flavours: Cactus and Lime, Crushed Black Cherry and White Peach and Mango.

Buy from: Direct from their website You can also pick up from Selfridges, Planet Organic, As Nature Intended, across the Hand Picked Hotel bars and at the Dolloway Terrace.


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We all know that BrewDog are killing it right now, so we wasn't surprised to find that they had created their very own Hard Seltzer drink. Zero carbs AND zero sugar.

After purchasing a case for our tasters to sample, we were pleased to find that the high BrewDog standard was still as constant with their latest venue. Refreshing and delicious, our favourite was the White Peach and Mango!

90 calories per 330ml serving and 5% alc./vol.

Flavours: Cactus and Lime, Crushed Black Cherry and White Peach and Mango.

Buy from: Direct from their website Free delivery when you fill a box!

Long Shot Drinks

This brand brings you a no-nonsense blend of fruit, sparkling water and alcohol, and that’s it. Never anything you can’t taste.

Never anything they wouldn’t want to shout about. Just good, clean, fun. They won’t settle for anything artificial, so why should you? Also suitable for Vegan's and Gluten free!

A easy drinking, refreshing blend with a great after taste.

69 calories per 330ml serving and 4% alc./vol.

Flavours: Grapefruit, Raspberry & Blackcurrant and Strawberry & Rhubarb

Buy from: Direct from their