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The "New" drink taking over the UK!

Updated: Sep 29, 2020

So by now you MUST have heard about Hard Seltzers?

If not - a hard seltzer is:

“hard = alcohol, and

seltzer = carbonated water”.

Alcoholic sparkling flavoured water. Sounds amazing, right? So, White Claw has now come over to the UK after taking over America for the last year or so. However, the Brits have not let us down and there are plenty of UK based companies creating their own. Here's The Lifestyle Guides top picks from the five that we tested!


Created by two brothers, Dean and Ryan, Served Drinks aimed to create an alcoholic drink option with complete transparency when it came to their ingredients. Sourcing natural ingredients such as wonky fruit from the heart of Scotland's Strathmere Valley (LOVE) and British spring water from rural Staffordshire, this refreshing drink really hits the spot. At 4% ABV, this fabulous drink contains just 57 calories, zero sugar and is made with the finest plant-based ingredients, all while being gluten free.

Our taste testers have had the pleasure of sampling both the Served Raspberry and the Lime flavours... here's what they had to say...

"Uniquely different" and "Really refreshing" and "Smells delicious" and "Another one please!"

Perfect for drinking straight from the can or dressing up with lots of ice and fruit, try for yourself! #PureInEverySense

Served has also been generous enough to collaborate with us in order to provide us (and you) with a discount code for their drinks and free shipping too! Just enter code LIFESTYLE20 for an amazing 20% off.

57 calories per 330ml serving and 4% alc./vol.

Flavours: Cactus and Lime, Crushed Black Cherry and White Peach and Mango.

Buy from: Direct from their website You can also pick up from Selfridges, Planet Organic, As Nature Intended, across the Hand Picked Hotel bars and at the Dolloway Terrace.


Win a case of Served Hard Seltzers delivered directly to your door!

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You can also Subscribe for DOUBLE entry for a chance to win!


We all know that BrewDog are killing it right now, so we wasn't surprised to find that they had created their very own Hard Seltzer drink. Zero carbs AND zero sugar.

After purchasing a case for our tasters to sample, we were pleased to find that the high BrewDog standard was still as constant with their latest venue. Refreshing and delicious, our favourite was the White Peach and Mango!

90 calories per 330ml serving and 5% alc./vol.

Flavours: Cactus and Lime, Crushed Black Cherry and White Peach and Mango.

Buy from: Direct from their website Free delivery when you fill a box!


This brand brings you a no-nonsense blend of fruit, sparkling water and alcohol, and that’s it. Never anything you can’t taste.

Never anything they wouldn’t want to shout about. Just good, clean, fun. They won’t settle for anything artificial, so why should you? Also suitable for Vegan's and Gluten free!

A easy drinking, refreshing blend with a great after taste.

69 calories per 330ml serving and 4% alc./vol.

Flavours: Grapefruit, Raspberry & Blackcurrant and Strawberry & Rhubarb

Buy from: Direct from their website 10% off of first order when you subscribe!


Founded by siblings Francesca and Fabio, Two Brooks is a newly established London-based independent alcohol brand.

As passionate fans of sparkling water, the guys set out to create a business around a product they love – they were determined to give the British public a drink they didn’t know existed but would love as soon as they tasted. As well as being delicious, Two Brooks use 100% recyclable cans, suitable for Vegan, Gluten free AND sponsor a British otter charity (see adorable label).

We loved the story and the drink too! Lime Cooler got the vote from our team!

80 calories per 330ml serving and 4% alc./vol.

Flavours: Lime Cooler, Passion Star, Mango Hi-ball.

Buy from: Direct from their website


Look, we know this isn’t a British brand but surely we couldn’t do a post on hard seltzers without trying the one that (in our eyes) made it famous.

White Claw® Hard Seltzer is made from a blend of seltzer water, triple distilled spirit, and a hint of fruit flavour. With its massive popularity over in the states over the past few years, White Claw has made it's way over the the UK.

95 calories per 330ml serving and 4.5% alc./vol.

Flavours: Raspberry, Natural Lime and Black Cherry

Buy from: Tesco, Sainsburys and Morrisons plus lots of other places too!


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