Sustainable, ethical and beautiful!

And the girl said... "I don't care that you were created in a lab... we'll always be best friends"



NEWS FLASH!

Pandora, the worlds largest jeweller, says it will no longer sell mined diamonds and will switch to exclusively laboratory-made diamonds.


We were delighted to hear the news that Pandora has taken the decision to exclusively sell lab-made diamonds. This can, of course, be because they are a lot cheaper than mined diamonds but let's face it the ethical, environmental and sustainability benefits of lab-grown diamonds is something that should be supported with 100% conviction and enthusiasm.


Here's is more information about Pandora's bold move...


Pandora Brilliance...

Sustainably lab-created diamonds. The Pandora Brilliance collection features sustainably lab-created diamonds. These stones are physically, chemically, and optically identical to their mined counterparts but they are created above ground. They are a remarkable example of how innovation can replicate nature’s process and do so in a sustainable way.

Every diamond in the Pandora Brilliance collection is a sustainably lab-created diamond. This means that we know the origin of every diamond, that they have achieved CarbonNeutral® product certification in accordance with The CarbonNeutral Protocol, a leading global framework for carbon neutrality, and that they have been responsibly sourced in accordance with international human rights and labour standards.


To learn more about sustainably lab-created diamonds please see here.

To achieve CarbonNeutral® product certification for sustainably lab-created diamonds in the Pandora Brilliance collection, Pandora is working with a leading expert on carbon neutrality and climate finance, Natural Capital Partners. This means all greenhouse gas emissions associated with the creation of the Pandora Brilliance lab-created diamonds (Scopes 1, 2 and 3) have been calculated and subsequently offset by supporting a carbon finance project. To date, the lab-created diamonds in the Pandora Brilliance collection have been grown with more than 60% renewable energy on average. Next year, when Pandora launches the collection globally, the diamonds are expected to be made using 100% renewable energy.

In addition to achieving CarbonNeutral® product certification for the sustainably lab-created diamonds, Pandora has achieved CarbonNeutral® product certification for the full Pandora Brilliance collection including, for example, the entire piece of Pandora Brilliance jewellery and its packaging.


The Pandora Responsible Sourcing Programme ensures that our suppliers and sub-suppliers adhere to our strict ethical, social, and environmental requirements. You can read about those policies here. This means that our lab-created diamonds have been made in accordance with international human rights and labour standards and that suppliers adhere to industry good practice for environmental, health and safety management. To learn more about sustainably lab-created diamonds please see here.


What are lab-created diamonds?


Every diamond in the Pandora Brilliance collection is a sustainably lab-created diamond. These stones are physically, chemically, and optically identical to their mined counterparts, and they are produced to the same measures of quality and consistency known as the 4Cs (Colour, Clarity, Cut and Carat ). The sustainably lab-created diamonds used in Pandora Brilliance are all grown using the Chemical Vapor Deposition technology (CVD) that results in a diamond rough that is then cut and polished into unique, individual diamonds.


05-04-2021 - Pandora press release:

The company aims to make diamond jewellery accessible to a wider audience. The launch marks a new milestone for Pandora as it will no longer be using mined diamonds.

Pandora today announced the launch of Pandora Brilliance, its first lab-created diamond collection. Aiming to transform the market for diamond jewellery with affordable, sustainably created products, Pandora Brilliance is initially introduced in the UK with a global launch in other key markets expected in 2022.

Alexander Lacik, Pandora CEO, says: “Pandora continues its quest to make incredible jewellery available for more people and today I’m proud to announce the introduction of Pandora Brilliance. It’s a new collection of beautifully designed jewellery featuring lab-created diamonds. They are as much a symbol of innovation and progress as they are of enduring beauty and stand as a testament to our ongoing and ambitious sustainability agenda. Diamonds are not only forever, but for everyone.”


Click image to view the full range



Consumer demand for lab-created diamonds

The diamond jewellery market is expected to continue to grow, and lab-created diamonds are outpacing the industry's overall growth. Lab-created diamonds are identical to mined diamonds but grown in a laboratory rather than excavated from a mine. They have the same optical, chemical, thermal and physical characteristics and are graded by the same standards known as the 4Cs – cut, colour, clarity and carat – before being set within the Pandora Brilliance collection.

The new collection includes rings, bangles, necklaces and earrings, each featuring a solitary lab-created diamond hand-set within sterling silver, solid 14K yellow gold or solid 14K white gold. Like other Pandora jewellery, the pieces can be collected and layered together, and the collection’s motif, a reimagined infinity symbol, is imbued with meaning. The concept is about infinite possibility – that the future is yours to shape – and the creative development is based on extensive consumer research in North America, Europe and China.



Certified carbon neutral


Pandora Brilliance has achieved CarbonNeutral® product certification in accordance with The CarbonNeutral Protocol, a leading global framework for carbon neutrality. The certification covers Pandora Brilliance jewellery, its packaging and transportation. The lab-created diamonds in the collection have been grown with more than 60% renewable energy on average, and greenhouse gas emissions from non-renewable energy are being offset through the CarbonNeutral certification. When Pandora launches the collection globally next year, the diamonds are expected to be made using 100% renewable energy.


Going forward, mined diamonds will no longer be used in Pandora’s products.

Pandora Brilliance is available to purchase from 6th May in the UK. The pieces are starting from £250 and each stone ranges from 0.15 to one carat.


Click image to view the full range

 

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