• Elena C

British Athleisure Brands are taking over... here's why!

With a huge focus on fitness and healthy lifestyles and with everybody on their own journey’s, we wanted to focus on some of the Best of British Gym/ Leisure clothing brands. Not only do you want to feel comfortable in your activewear, but style is equally as important. There is a huge emphasis on athleisure right now, so we have found brands that focus on the women’s and men’s physiques, sustainable, affordable and on trend….

1. Gymshark


A fitness apparel and accessories brand online that started in Solihull and is now dominating worldwide. Understanding the human body, they create gymwear which are good quality, have lovely designs and super accessible. The owner Ben Francis has just signed a multi-million pound deal with an investment firm which can only mean the brand is going to sky rockett even further than it already has! We are excited for what is to come.

2. TALA


An on-trend, sustainable brand that is on a mission to create 100% upcycled clothing. They are affordable and target an all-inclusive market. They claim their designs suits every body and will make you feel comfortable and empowered, and The Lifestyle Guide couldn’t agree more!


3. Sweaty Betty London (15% off your first order!


One of the first leisure brands specifically for women that have dominated the market for years. It started with a small shop in Notting Hill and now has over 60 shops worldwide. They made it cool for women to workout and continue to support women throughout their fitness journeys which is a big win for us as we are all about female empowerment. Not only is the ethos behind the brand fabulous, but the quality and style is impeccable. Click here for 15% off your first order!

4. Varley


A performance brand for the modern women that has a focus on stylish wellness. They have a large focus on the design and quality of each item and you can tell! They want women to come back, time and time again because they feel comfortable and great in their clothing. They say their designs ‘support the modern day multi-tasking lifestyle’ and this is exactly what had us sold, the versatility of the items is just what we need in our wardrobes.


5. LNDR


A premium gym wear brand that prides themselves on good quality apparel with understated style. Taking influence from the hustle and bustle of London life, the easy-to-wear pieces are created with advanced technology and designed with fresh tones and styles to provide effortless looks for any occasion. Their ethos is that they ‘do killer kit that feels as great as it looks’ and we think it is important for you to get involved!


6.Vaara


This brand focuses on creating womenswear that is ‘made to move’. Best suited for yoga/ pilates/ gym, their stylish athleisure suits the female body and is oh so flattering.


7. AIM Athleisure


Designed and made in the UK, this brand creates stylish gym wear for men and women. The designs are suitable for daytime and evening wear and with the use of high quality fabrics you’ll always feel put together. A unique touch that we love is that you can personalise any item with your initials or even your nickname!


8.Contur


Made in London, Contur’s collections are designed to empower women, and encourage them to embrace their physique. Contur ensure all of their items are made from sustainable materials which also enhance the female body.


9. SOS Activewear


A London based Fashion Brand that has started a mission to tackle the damaging plastic waste issue worldwide and also the effect of fast-fashion too. They are dedicated to creating sustainable and ethical activewear that is comfortable but also a brand that is kind to the world we live in.